Advertising and Marketing Degree

The advertising and marketing program at City Colleges of Chicago – Kennedy – King College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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City Colleges of Chicago – Kennedy – King College

5801 S Ellis Ave, Chicago, IL

Kennedy-King College, one of the seven City Colleges of Chicago embodies the commitment to academic excellence and civic responsibility espoused by its namesakes, slain civil and human rights activists Robert F. Kennedy and Dr. Martin Luther King, Jr.

The newly constructed state-of-the-art main campus located at 6301 South Halsted Street and its affiliated satellite campuses serve more than 14,000 students annually.

Average Class Size: 25 students per class

Student Profile:  The majority of full-time students are recent high school graduates; however, many adults also attend classes. The average student age is 28 years old.

Location:  Kennedy-King College is an urban campus located at the “gateway” to Chicago’s burgeoning Southside Englewood community.  The campus is accessible via public transportation:

• CTA Bus lines:  Halsted Street (north/south) and 63rd street (east/west) buses
• L-Trains:  The CTA Green Line train to Ashland stops in the heart of the campus at Halsted Street and the Red Line is two bus stops east of the campus.

Kennedy-King College offers:

• Associate Degree Transfer:

Take the first two years of a degree program and transfer to a senior college or university to pursue a Baccalaureate Degree. Students can earn an Associate of Arts (with areas of concentration in communications, social sciences, humanities and pre professional fields), Associate in Science, Associate in Fine Arts Music, or Associate in General Studies Degree.

• Career Certificate Programs

Specialized courses are available for students who intend to enter immediate employment or upgrade their professional and technical skills. Courses are offered in business, computer technology, culinary arts, broadcasting, theater, air conditioning and refrigeration, automotive technology, electronics, graphic communications, dental hygiene, child development, and mental health. Students can earn an Associate of Applied Science Degree or a Certificate of Completion.

• Adult Education: Literacy, GED test preparation, and ESL (English as a second language)
• Continuing Education: The programs are designed to provide students with lifelong learning opportunities

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chicago-Naperville-Arlington Heights, IL Metropolitan Division
  • Total Employment: 7
  • Average Hourly Rate: $58.77
  • Average Annual Salary: $122250
• Gary, IN Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $40.85
  • Average Annual Salary: $84970
• Lake County-Kenosha County, IL-WI Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $65.86
  • Average Annual Salary: $136990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).