Advertising and Marketing Degree

The advertising and marketing program at Antonelli College – Jackson prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Mississippi colleges that offer advertising and marketing degrees.

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Antonelli College – Jackson

3240 Friars Point Rd, Clarksdale, MS

Antonelli College - Jackson is a two year private institution that provides career oriented education for its students located in and around Jackson. Students may choose from a few areas of study, including:

• Health and Clinical Professions
• Computer and Information Sciences
• Visual and Performing Arts
• Business and Marketing Studies
• Legal Professions and Studies

Over 400 students have attended and completed their training in the last few years based on published graduation information with about 77% of students who start the program continuing on to complete it. Over ten different programs are offered at Antonelli College, Jackson, with an Associates degree being the highest level offered. Some of the more popular programs being offered:

• Medical Assistant
• Massage Therapy
• Medical Insurance Coding
• Computer Networking

To help students and recent graduates, Antonelli College - Jackson may provide support services including:

• Online classes
• Weekend and night classes available
• Counseling assistance
• Employing students to lower education costs
• Employment search assistance

The last reported accreditation for this school was done by the Accrediting Commission of Career Schools and Colleges. Get more information by visiting the school's official website, where you can learn about programs available, financial aid & tuition, and disclosures.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).