Advertising and Marketing Degree

The advertising and marketing program at Beckfield College – Florence prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Idaho colleges that offer advertising and marketing degrees.

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Beckfield College – Florence

Also known as The Salon Professional Academy

120 Holly Street, Nampa, ID

Beckfield College - Florence is a four-year private career college dedicated to providing a sound education for students in Florence and surrounding areas. Students can choose from a few areas of study, including:

• Health and Clinical Professions
• Security and Protective Services
• Legal Professions and Studies

Over 760 students have received a degree in the last few years with a graduation rate of about 48%. Beckfield College location in Florence offers at least twenty different programs available, with a Bachelor's degree being the highest degree offered. Listed below are the programs with more popularity among students:

• Nursing
• Licensed Practical Nurse (LPN)
• Medical Assistant
• Law and Justice Administration
• Paralegal

To help support students, Beckfield College - Florence may provide services including:

• Distance learning
• Remedial instructional courses
• Academic counseling for students
• Employing students to lower education costs
• Employment search assistance

Beckfield College - Florence has been accredited by the Accrediting Council for Independent Colleges and Schools since 2008. To read more and get consumer disclosures, you can visit beckfield.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Boise City, ID
  • Total Employment: 500
  • Average Hourly Rate: $60.19
  • Average Annual Salary: $125190

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).