Advertising and Marketing Degree

The advertising and marketing program at Berkeley College – New York prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

Berkeley College – New York

Also known as Berkeley College NYC Campus

33-09 Queens Boulevard, Long Island City, NY

Berkeley College NYC Campus operates as a four year career college dedicated to providing a practical education for students in New York and surrounding areas. Students may select from several areas of study, including:

• Business and Marketing Studies
• Legal Professions and Studies
• Health and Clinical Professions
• Security and Protective Services

Over two thousand students have completed their education in the last few years according to annual released graduation information with about 33% of those who start the program continuing on to complete it. Over ten different programs are offered at Berkeley College NYC Campus, with a Bachelor's degree being the highest degree available. Below is a list of the more popular programs offered are:

• Business Administration
• Fashion Merchandising
• International Business
• Accounting
• Advertising and Marketing

To help support students, Berkeley College - New York may provide some services to students including:

• Distance learning
• Night and weekend classes available
• Remedial courses
• Counseling assistance
• Student employment
• Assistance to find work

The last reported accreditation for this school was done by the Middle States Commission on Higher Education. Get more information by visiting the school's official website, where you can learn about admissions information, financial aid & tuition, and disclosures.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Berkeley College NYC Campus has offered the following academic levels for students:

• Associate's Degree
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).