Advertising and Marketing Degree

The advertising and marketing program at Berkeley College – Woodland Park prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

Berkeley College – Woodland Park

Also known as Berkeley College

400 Paramus Rd, Paramus, NJ

Berkeley College - Woodland Park is a private school dedicated to offering a practical education for students located in and around Woodland Park. Students may choose from many areas of study, including:

• Business and Marketing Studies
• Security and Protective Services
• Visual and Performing Arts
• Legal Professions and Studies

Over two thousand students have attended and completed their schooling in the last few years based on published information with a graduation rate of more than 38%. Over ten different programs are offered at Berkeley College Woodland Park campus, and it awards degrees up to a Bachelor's degree. Some of the more popular programs being offered:

• Business Administration
• Accounting
• Fashion Merchandising
• Law and Justice Administration
• Police Science

To help students and alumni succeed, Berkeley College - Woodland Park may provide support services like those listed below:

• Online classes
• Night and weekend classes available
• Remedial courses
• Counseling assistance
• Employing students to lower education costs
• Assisting students to find work

The Middle States Commission on Higher Education has accredited the program courses of Berkeley College - Woodland Park for over a year. To see more and get consumer disclosures, you can visit berkeleycollege.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Berkeley College – Woodland Park has offered the following programs for students:

• Associate's Degree
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).