Advertising and Marketing Degree

The advertising and marketing program at Cleary University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Cleary University

Also known as Cleary College

3583 Alpine Ave NW, Grand Rapids, MI

Cleary University operates as a four year private career college that offers a rewarding education for its students located in and around Ann Arbor. Students may choose from many areas of study, including:

• Business and Marketing Studies
• Computer and Information Sciences
• Health and Clinical Professions
• Interdisciplinary Studies

Over 950 students have attended and completed their training in the last few years based on published information with a graduation rate of around 64%. Cleary University offers more than twenty different programs available to students, and it awards degrees up to a Master's degree. The more popular enrolled programs are shown below:

• Business Administration
• Accounting
• Human Resources
• Computer Support Specialist
• Computer Information Technology Services Administration and Management
• Healthcare Administration

To help students and recent graduates, Cleary University may offer services including:

• Distance learning
• Classes offered on nights and weekends
• Academic counseling for students
• Employing students to lower education costs
• Assisting students to find work

The North Central Association of Colleges and Schools, The Higher Learning Commission has accredited the instruction & training provided by Cleary University for over thirty-four straight years. Get more information by visiting the school's official website, where you can see programs available, tuition, and disclosures.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Cleary University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Grand Rapids-Wyoming, MI
  • Total Employment: 670
  • Average Hourly Rate: $46.26
  • Average Annual Salary: $96220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).