Advertising and Marketing Degree

The advertising and marketing program at Columbia Southern University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Nevada colleges that offer advertising and marketing degrees.

Columbia Southern University

9340 W. Sahara Ave Ste. 205, Las Vegas, NV

Columbia Southern University, headquartered in Orange Beach, Alabama, was founded in 1993 by Dr. Robert G. Mayes Sr., who remained president of the school until his death in 2005. The school provides online degree programs, and has expanded its program offerings since its foundation. The school is designed to meet the scheduling demands of its students, allowing for familial and work obligations to be fulfilled while pursuing a degree. The school is accredited by the Distance Education and Training Council (DETC), which is a member of the Council for Higher Education Accreditation (CHEA).

Academics

Columbia Southern University offers certificate, associate, bachelor, master and doctoral programs. The school provides a variety of majors. The school has agreements in place with a large number of universities throughout the country allowing for the transfer of credits to and from the institution, allowing for additional education opportunities.

Programs offered include:

• Business Administration
• Criminal Justice
• Psychology
• Fire Science
• Environmental Management

Admissions and Financial Aid

Admissions to Columbia Southern University requires individuals wishing to enter its undergraduate programs to be a high school graduate, have a GED, have obtained 12 semester credits from a college, a veteran. The master program requires individuals to have obtained a bachelor degree. The doctoral degree in business administration requires both a bachelor and master degree in business or a related field and a minimum of two years work experience to be considered. Financial aid is available through federal grants and loans, scholarships, or through military aid programs. Students in need of financial aid may contact the school's financial aid office to obtain assistance in the application process. Members of the military trough the army's GoArmyEd tuition assistance program.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Columbia Southern University has offered the following program levels for students:

• Less Than One Year Certificate
• Post-Baccalaureate Certificate

Students by Academic Level (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Las Vegas-Henderson-Paradise, NV
  • Total Employment: 1
  • Average Hourly Rate: $54.89
  • Average Annual Salary: $114170

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).