Advertising and Marketing Degree

The advertising and marketing program at Florida Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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Florida Technical College

Also known as Florida State

222 S. Copeland Street, Tallahassee, FL

Florida Technical College is a two-year private junior college, offering Associate's Degrees and Diploma Programs in specialized business fields. FTC recognizes the growing need for entry level employees in many fast-growing professions and is committed to providing students the opportunity for their own career advancement. FTC began in 1982 and now has five locations in Orlando, Lakeland, Kissimmee, Deland and Pembroke Pines.

Degrees and Diploma Programs are offered in the following areas (depending on campus location):

• Healthcare
• Medical
• Paralegal
• Criminal Justice
• Culinary Arts
• Cosmetology
• Business

Enrollment and Admissions

Talking to a Florida Technical College Representative is very convenient. Because FTC is committed ot providing friendly, efficient, and practical advisement, representatives are readily available for online chat, by phone, or e-mail. They are there to get you started and guide you on the right program path.

Financial Aid

Florida Technical College is an accredited college, which allows for more financial aid options. Most students start the financial aid process by completing a Free Application for Federal Student Aid (FAFSA) form online. Multiple federal and state grants are available to FTC students, as well as the Imagine America High School Scholarship Opportunity. Making an appointment with one of FTC's Financial Aid Administrators can help a student understand their financial aid options and processes.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Tallahassee, FL
  • Total Employment: 90
  • Average Hourly Rate: $41.83
  • Average Annual Salary: $87010

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).