Advertising and Marketing Degree

The advertising and marketing program at Franklin University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Franklin University

1000 North Main Street, Findlay, OH

Franklin University operates as a four year private school dedicated to providing a sound education for students located in and around Columbus. Students may choose from several areas of study, including:

• Business and Marketing Studies
• Computer and Information Sciences
• Health and Clinical Professions
• Communications and Journalism
• Psychology

Over the previous several years Franklin University awarded degrees to more than three thousand students with a graduation rate of around 19%. Over twenty different programs are offered at Franklin University, with a Master's degree being the highest degree available. The more popular enrolled programs are listed below:

• Business Administration
• Accounting
• Human Resources
• Operations Management
• Information Technology

To help students and alumni succeed, Franklin University may offer support services like:

• Online course work available
• Classes offered on nights and weekends
• Remedial instructional courses
• Career path counseling

This school has been accredited by the North Central Association of Colleges and Schools, The Higher Learning Commission since 1999. Get more information by visiting the school's official website, where you can learn about admissions information, financial aid & tuition, and disclosures.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Franklin University has offered the following degree levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).