Advertising and Marketing Degree

The advertising and marketing program at Linfield College – Adult Degree Program prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oregon colleges that offer advertising and marketing degrees.

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Linfield College – Adult Degree Program

Also known as Linfield ADP

2255 NW Northrup St, Portland, OR

Linfield College - Adult Degree Program is a 4-year private career school dedicated to providing a sound education for students located in and around McMinnville. Students may pick from a few areas of study, including:

• Health and Clinical Professions
• Business and Marketing Studies
• Social Sciences
• Liberal Arts and Sciences

Over 600 students have received a degree in the last few years according to annual released graduation information. Linfield College - Adult Degree Program offers several programs to choose from. Below is a list of the more popular programs being offered:

• Nursing
• Accounting
• Commerce
• Social Sciences
• Human Resources

To help students and alumni succeed, Linfield College - Adult Degree Program may provide support services like those listed below:

• Distance learning
• Career path counseling

Get more information by visiting the school's official website, where you can learn about programs available, financial aid & tuition, and disclosures.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Linfield College – Adult Degree Program has offered the following degree levels for students:

• Less Than One Year Certificate
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Portland-Vancouver-Hillsboro, OR-WA
  • Total Employment: 3
  • Average Hourly Rate: $57.98
  • Average Annual Salary: $120600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).