Advertising and Marketing Degree

The advertising and marketing program at Manor College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Manor College

One College Place, Williamsport, PA

Manor College operates as a two year private career school that offers career oriented education for its students. Students may choose from several areas of study, including:

• Health and Clinical Professions
• Legal Professions and Studies
• Psychology

Last year over 160 students graduated with a graduation rate of about 41%. More than twenty different programs are offered at Manor College. Here are the programs with more popularity among students:

• Health Professions and Related Clinical Sciences
• Veterinary Assistant
• Paralegal
• Dental Hygienist

To help support students, Manor College may provide support services like those listed below:

• Online course work available
• Night and weekend classes available
• Remedial courses
• Career path counseling
• Work study style employment

This school has been accredited by the Middle States Commission on Higher Education since 1967. Please visit manor.edu for more information on programs offered and consumer disclosures.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).