Advertising and Marketing Degree

The advertising and marketing program at Aims Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Colorado colleges that offer advertising and marketing degrees.

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Aims Community College

208 Edgemont Blvd, Alamosa, CO

Located in a large-town type setting, Aims Community College provides associate’s and certificate programs in Greeley Colorado. Students can pick curriculums in the fields of allied health, aviation, business technology, computer science, education, graphic design, construction, visual and performing arts, automotive, and medical assisting. In addition, the college offers students the opportunity to transfer credits to four-year colleges.

While the campus does not provide student housing or athletic activities, it does feature a bistro, library, a career center, and online education. Students can also obtain financial aid in the form of grants, scholarships, and work-study programs.               

The annual cost for in-state students is just over $3,000 while out-of-state students pay almost $13,000 annually. Established in 1967, the school currently maintains an enrollment of just over 4,800 students and has an almost 60% retention rate. The college, which has over 160 programs that grant degrees and certificates, is located on 5401 W. 20^th Street in Greely. Contact the school at 970-330-8008 for further information. 

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Aims Community College has offered the following program levels for students:

• Less Than One Year Certificate
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).