Advertising and Marketing Degree

The advertising and marketing program at Alexandria Technical & Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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Alexandria Technical & Community College (ATCC)

1600 W. 82nd Street, Suite 100, Bloomington, MN

Alexandria Technical and Community College, located in Alexandria, Minnesota, was founded in 1961 and is a member of the Minnesota State Colleges and Universities System of schools. The school currently maintains an enrollment of 4000 students annually, more than half of which are full time. The school is dedicated to providing post secondary education opportunities to residents of its service area through programs that are constantly reviewed and updated as needed to meet current and future needs.

Academics

ATCC offers a variety of programs that allow for academic transfer or career training options. Academic transfer is accomplished through the completion of the first two years of a four year education, followed by applying for transfer to a college or university to complete the final two years and earn a bachelor's degree. Career training programs help students develop skills and abilities necessary to enter the workforce as qualified professionals. Programs are for high demand fields or industries and take between one and two years to complete, resulting in a degree or certificate upon completion.

Programs offered include:

• Business Administration
• Interior Design
• Accounting
• Liberal Arts
• Nursing

Admissions and Financial Aid

Alexandria Technical and Community College is a public, two year, open enrollment institution that allows any interested individual to enroll through the completion of the application and payment of fees. Students should also provide previous transcripts and standardized test scores if available, and should be prepared to take a placement exam prior to registration. Participation in orientation and a meeting with an academic adviser is also encouraged. Financial aid is available through grants, loans and scholarships awarded based on need as determined by an individual's Free Application for Federal Student Aid (FAFSA), which should be submitted annually in a timely manner.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Minneapolis-St. Paul-Bloomington, MN-WI
  • Total Employment: 6
  • Average Hourly Rate: $66.76
  • Average Annual Salary: $138850

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).