Advertising and Marketing Degree

The advertising and marketing program at Alpena Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Alpena Community College

614 W Superior, Alma, MI

Alpena Community College, located in Alpena, Michigan, was founded in 1952. The school maintains two campuses, with the second located on the former site of Wurtsmith Air Force Base in Oscoda, Michigan. The school offers post secondary education to residents of its service area, ensuring they have opportunities and services that meet current and future student needs.

Academics

Alpena Community College offers programs that allow students to pursue academic transfer or career training. Academic transfer is accomplished through the completion of a curriculum that mirrors the first two years of a four year education, followed by applying for transfer in order to continue that education and earn a bachelor's degree. Transfer students should meet with a counselor to discuss options. Career training programs prepare individuals for a career in a high demand field or industry through education and skill development. Programs take between one and two years to complete, and result in a certificate or degree.

Programs offered include:

• Accounting
• Anthropology
• Medical Assistant
• Criminal Justice
• General Studies

Admissions and Financial Aid

Alpena Community College is a public, two year, open enrollment institution that allows any individuals to enroll once they submit a completed application and pay all associated fees. Students are also asked to provide previous transcripts and standardized test scores, as well as take a placement exam prior to registration if necessary. New students are encouraged to meet with a counselor and participate in orientation prior to their first semester. Financial aid is available in the form of loans, grants and scholarships which are awarded based on need as determined by the Free Application for Federal Student Aid (FAFSA), which should be completed and submitted in a timely fashion.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).