Advertising and Marketing Degree

The advertising and marketing program at Asnuntuck Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Connecticut colleges that offer advertising and marketing degrees.

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Asnuntuck Community College (ACC)

700 Prospect St, New Haven, CT

Asnuntuck Community College, located in Enfield, Connecticut, was established in 1972, becoming the twelfth institution in the Connecticut State Community College System. The school had an initial enrollment of just over 250 students, which has grown to nearly 2000 annually. The school was originally known as North Central Connecticut Community College, but was renamed Asnantuck Community College, “Asnantuck” meaning fresh water in the language of the Podunk Tribe and referring to the Connecticut river.  The school is dedicated to providing residents of its service area excellent education and service, and is constantly reviewing programs and offerings in order to ensure they meet the needs of modern students.

Academics

Asnuntuck Community College offers a variety of programs designed to assist in career development or allow for transfer to a four year university. Individuals looking for career training will complete program in a specific field that takes between one and two years to complete and results in certificate or degree demonstrating one's competency and assisting in the search for entry level appointment after graduation. Academic transfer to a four year institution may be pursued after the first two years of one's bachelor's degree are completed at ACC. The student will apply to the desired school or schools, transferring earned credit and completing the final two years.

Programs offered include:

• Accounting
• Communications
• Liberal Arts
• Medical Assistant
• Pharmacy Technician

Admissions and Financial Aid

As a public, two year, open enrollment institution, any individuals wishing to enroll at Asnuntuck Community College May do so by meeting the minimum admission requirement, supplying a completed application, and paying all accrued fees. Meeting with a counselor is also recommended to discuss goals, program enrollment and curriculum. Financial aid is available in the form of loans, grants and scholarships, and is applied for by completing and submitting the Free Application for Federal Student Aid (FAFSA), the information from which is used by the school to determine need and aid program eligibility.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. ACC offers a less than one year certificate program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).