Advertising and Marketing Degree

The advertising and marketing program at Athens Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Athens Technical College (UTS)

4 West 43rd Street, New York, NY

Athens Technical College, located in Athens Georgia, was founded in 1958 when it was first known as the Athens Area Vocational-Technical School. The school was renamed in 1987 to Athens Area Technical Institute as part of its expanding role in the community. The current name was adopted in 2000, and was chosen because of the school's ability to issue associate degrees alongside more traditional technical certificates and diplomas. The school is one of the 25 that comprise the Technical College System of Georgia, a statewide system of colleges dedicated to promoting workforce development throughout the various counties of the state. ATC operates several campuses in a number of areas, including Elberton, Monroe, and Greensboro.

Education

Students of Athens Technical College will be able to choose from a large number of programs that allow for the development of pertinent skills to ones desired field of employment. Programs are divided into one of three areas, business and public service, technical and industrial and life sciences. These programs are designed to impart theoretical and practical education, introducing and educating students in the techniques and methods used for the completion of specialized tasks and how they are applied to a real world setting. Some programs will utilize controlled environments to allow students better develop their skills, resulting in experience useful when pursuing employment. Most programs take between one and two years to complete, and result in a diploma, certificate or degree that demonstrates competency in the area studies and allows for the pursuit of job opportunities at the entry level with ease. Students interested in continuing their education may transfer some of their credits to schools within the University System of Georgia.

Programs offered:

• Accounting
• Business Administration
• Paralegal Studies
• Dental Assisting
• Cosmetology

Admissions and Financial Aid

Athens Technical College is a public two year institution that maintains an open enrollment policy, allowing any students that wishes to enroll to do so through the completion of the application for admission, supplying of previous transcripts, the taking of a placement exam which may be bypassed through the submission of previously taken standardized test scores, the payment of tuition and other fees, and demonstrating proof of one's residency or citizenship. Students are also encouraged to participate in new student orientation and to meet with a counselor prior to registration to discuss program enrollment and develop a curriculum.

Financial aid is available in the form of loans, grants and scholarships. Individuals in need of financial assistance must complete the Free Application for Federal Student Aid (FAFSA), the information from which is used by the school when determining a student's financial needs and aid program eligibility.Financial aid must be applied for prior to each academic year, and students receiving aid may be asked to provide additional tax information that will be compared to the information provided on one's FAFSA in order to verify its accuracy.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UTS has offered the following degree levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).