Advertising and Marketing Degree

The advertising and marketing program at Augusta Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Augusta Technical College (CAU)

223 James P Brawley Drive, SW, Atlanta, GA

About
Augusta Technical College, located in Augusta, Georgia, was founded in 1961 when it was known as Augusta Area Technical Vocational School. The school merged with Richmond Technical school five years later, then expanded its offerings over the next two decades, becoming Augusta Technical Institute in 1987. By 2000 the school had grown again, requiring a name change to better reflect its role in the community  and its offerings, taking its current name. The school is dedicated to providing a quality education to residents of its service area and students from afar, providing an atmosphere of growth and success while preparing individuals for profitable and successful career. The school is open to any student wishing to enroll regardless of race, religion, gender or any other factor. The mission of equal opportunity is very much a part of the school's overall mission, as it allows any individual seeking personal betterment to participate without discrimination.

Academics
Augusta Technical College offers a number of programs that result in a certificate or associate degree. These programs provide students the opportunity to develop the skills and abilities necessary to operate as professionals in the workplace of their chosen field. Offerings are representative of community needs and typically high demand fields. The school provides excellent resources, ensuring that the students are competent, capable, and able to serve their community and meet the demands for professional employment in growing and high demand fields. Programs take between one and two years to complete and allow students to seek employment immediately unless their chosen profession requires licensure or certification prior to employment.

Programs offered include:

• Nursing
• Dental Assisting
• Medical Assisting
• Criminal Justice
• Cosmetology

Admissions and Financial Aid
As an open enrollment institutions, any student wishing to enroll at Augusta Technical College will be admitted upon completion and submission of the application for admission, as well as provide all relevant transcripts and information. Most programs require the applicant to also have a high school diploma or equivalent. Students may be asked to take an assessment exam for basic skills prior to registration to determine which courses they will enroll in. Students are encouraged to meet with a counselor to determine curriculum and program enrollment as well as participate in student orientation to prepare them for student life and activity on campus.

Financial aid is available in the form of loans and grants. Students in need of aid must complete the Free Application for Federal Student Aid (FAFSA), the information resulting from which will be used to determine a student's financial need, family assistance, aid program eligibility and monetary awards. Students may be chosen at random to provide additional financial information by the school in order to verify the accuracy of their FAFSA as part of new federal regulations governing financial aid programs. Students must reapply for aid prior to each academic year as financial circumstances may change yearly.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. CAU has offered the following academic levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Atlanta-Sandy Springs-Roswell, GA
  • Total Employment: 5
  • Average Hourly Rate: $64.91
  • Average Annual Salary: $135020

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).