Advertising and Marketing Degree

The advertising and marketing program at Bellevue College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Virginia colleges that offer advertising and marketing degrees.

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Bellevue College

1000 E Main Street, Wytheville, VA

Bellevue College (formerly known as Bellevue Community College), located in Bellevue, Washington, is a fully accredited institution that offers students the opportunity to earn career certificates, two-year associate degrees, and bachelor’s degrees, as well.

The campus and student life at Bellevue College will rival that of a large state university. BC offers a complete athletic program with 10 sports teams that are always top competitors. Bellevue College also offers many extra-curricular activities and clubs for students to participate in. Not only is there a student art gallery, there is also a student-led chorus and choir, as well as a jazz band.

Clubs offered at Bellevue College include: Performance Arts Club, LGBTQ & Allies Club, Computer Science Club, Black Student Union, Latino Students Club, and many more.

One of the most unique aspects of Bellevue College is its on-campus planetarium. Students can visit the planetarium at any time and enjoy unique perspectives of the sun, moon, and stars.

Bellevue also touts a fully-functioning student government in which students can participate. The student-elected council is involved in all policy-making that occurs at Bellevue College.

The cost to attend Bellevue College for in-state residents is $107.00 per credit hour for lower division classes and $245.00 per credit hour for upper division classes. Out-of-state residents can attend Bellevue College for $279.00 per credit hour for lower division classes and $598.00 per credit hour for upper division classes.

If you are interested in applying at Bellevue College, or would like more information regarding the programs of study offered there, click here to access the Bellevue College official website.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Bellevue College has offered the following academic levels for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).