Advertising and Marketing Degree

The advertising and marketing program at Bergen Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Bergen Community College

201 Willowbrook Blvd., Wayne, NJ

Bergen Community College, located in Paramus, New Jersey, was founded in 1965 to provide its service area convenient and affordable educational opportunities. The school has grown since its founding, adding more buildings and facilities, as well as two campuses in Hackensack and Lyndhurst to further facilitate the educational needs of its service communities.

BCC serves over 32,000 students a year with nearly 17,000 of them enrolled in academic programs. The school is dedicated to providing a quality education to its students through constant review of its programs, services and facilities, updating them as needed to remain current with student educational needs. The school is accredited by the Middle States Association of Colleges and Schools.

Academics

Bergen Community College offers a large number of programs to ensure that students find a program that suits their academic or career needs. Academic transfer students will be able to complete the freshman and sophomore years of a four year education, and then transfer to a four year institution to complete their bachelor's degree.

Transfers are facilitated through agreements to public institutions throughout the state of New Jersey that allow graduates to admission more easily, or they may transfer to any national institution due to the quality of education offered at the school.

Career and technical programs provide students with the skills and abilities necessary to enter the workforce as professionals, having learned in the classroom the methods and practices necessary for successful completion of tasks and duties. Students will be able to enter entry level positions immediately upon graduation, having earned an associate degree or certificate to demonstrate competency.

Programs offered include:

• Accounting
• Business Administration
• Cinema Studies
• Culinary Arts
• History

Continuing education and non-credit courses are also available, allowing interested individuals to pursue interests for personal or professional reasons with ease.

Admissions and Financial Aid

Bergen Community College is an open admissions institution which admits all applicants that have a high school diploma or equivalent. Applicants should complete the admissions form and submit transcripts and standardized test scores. Individuals interested in certain health programs should apply early as space is limited and additional requirements for admission exist for such programs. Registration takes place shortly prior to the start of each semester with tuition fees typically due shortly thereafter.

Financial aid is available in the form of loans, grants, work study programs and scholarships through federal sources and the New Jersey STARS program. Students in need of financial assistance must complete the Free Application for Federal Student AID (FAFSA) and obtain a federal PIN. Once the information is submitted, the school will receive a student aid report from which determinations on need, eligibility and awards will be made. The school may ask students to provide additional financial information prior to disbursing funds in order to ensure the accuracy of information received.

Clubs and Organizations

Bergen Community College is host to a number of on campus clubs and organizations that promote various academic, extracurricular, or notable topics aimed at student participation and promotion. Such clubs and organization allow students of like mind and similar interest to meet outside of a classroom setting, participating in discussions and events as necessary to advance their ideas and strengthen their organization.

Such organizations also allow for the formation of bonds, both personal and professional, that often last long after member students have graduated. The school may also be petitioned to allow for the formation of a new club if no existing club exists to cover the proposed topic or interest.

Clubs and organizations at BCC include:

• Anime Club
• Dance Club
• Art Club
• ROTARACT
• Astronomer's Association

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).