Advertising and Marketing Degree

The advertising and marketing program at Blue Ridge Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

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Blue Ridge Community College (BCC)

7418 NC Hwy 41 West, Dublin, NC

Blue Ridge Community College is a comprehensive two-year institution which began its operations in 1969. This college was previously named as Henderson County Technical Institute and Blue Ridge Technical Institute before it was called BRCC. It operates under the authority of the North Carolina State Board of Community Colleges along with fifty-seven similar institutions. 

Located at the Blue Ridge Mountains in Western North Carolina; BRCC functions as a community college for Henderson County, Transylvania County and surrounding areas. With over 107 programs of study, this college offers a wide range of academic programs. BRCC has 45 certificate programs , 24 diploma programs and 38 associate degree programs under different disciplines such as nursing, automotive technology, law enforcement, emergency response fields, engineering technology and machining technology among others.

The college transfer courses are backed by seven articulation programs with four-year institutions to facilitate easy transfer for graduate students to any of North Carolina's 18 public colleges and universities. BRCC is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools while its occupational programs are certified by appropriate accrediting agency.

Recognized as one of the leading provider of Continuing Education programs in the state; BRCC offers Economic and Workforce Development with variety of courses, programs and services, as well as programs for high school students such as Dual Enrollment and Huskin's Early College programs. 

BRCC fosters academic excellence and lifelong learning as it adheres to its mission to enrich the lives of the students and promote economic development in the community it serves. 

Prospective Student’s Guide http://www.blueridge.edu/prospective_student/index.php

Curriculum and Continuing Education http://www.blueridge.edu/current_student/index.php

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Blue Ridge Community College has offered the following degree levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).