Advertising and Marketing Degree

The advertising and marketing program at Camden County College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Camden County College

Also known as formerly Caldwell College

120 Bloomfield Avenue, Caldwell, NJ

Camden County College, located in Camden, New Jersey, was established in 1967 on land which had formerly belonged to the Mother of the Savior Seminary. The original three buildings purchased along with the 320 acres of land that consist of the Camden campus are still in use, with their placement in relation to one another forming  a central courtyard which became the location for the first graduation ceremony held by the school.

Over the years the college expanded the campus, adding new buildings and programs as needed to meet new community demands for education and training. The process of expansion has yet to yield, with plans currently in place to modernize and update older facilities in order to meet student demand and expectation. In addition to the main campus, CCC operates several center and branch campuses to provide more opportunities in the school's expanded service area.

Academics

Camden County College offers a variety of programs in many areas of study, allowing students to choose the career or academic path that best suits their needs. Career training programs take between one and two years of study in a specific field, providing students the opportunity to develop the skills and knowledge necessary to enter the workforce as a professional.

Students will take both theoretical and practical courses, allowing them to apply methodologies and techniques learned in the classroom to real world settings, providing experience and practice useful for future employment. Students will earn a certificate or diploma upon completion, after which they are eligible for employment at the entry level.

Academic programs allow students to complete the freshman and sophomore years of a four year education. Once completed students will apply for transfer to a college or university in order to complete their bachelor's degree.

Transfer requirements for colleges and universities will vary greatly from one school to another; therefore it is recommended that students meet with a counselor to develop a curriculum of study that best fulfills the transfer and admission requirements of the student's desired school or schools.

Programs offered include:

• Accounting
• Addictions Counseling
• Mechanical Engineering
• Liberal Arts
• Biology

Admissions and Financial Aid

Camden County College is a two year open enrollment institution.  Individuals interested in the school may do so if they meet the minimum criterion for admission and submit an application for admission and pay the associated tuition fee. Students are required to submit transcripts and test scores if available, and some students may be required to take a placement exam prior to registration. Participation in student orientation is suggested, as is consulting with an academic adviser to develop a plan for the students time at the school.

Financial aid is available in the form of loans, grants and scholarships. Students in need of assistance must complete and submit the Free Application for Federal Student Aid (FAFSA) prior to the start of each academic year. The information provided by the FAFSA will be used by the school's financial aid department to determine the student's needs and aid program eligibility. Financial aid recipients must maintain their GPA or risk losing aid eligibility.

Athletics

The Camden County College Cougars participate in intercollegiate athletics through the National Junior College Athletic Association's (NJCAA) Division XIX. Intercollegiate athletic provide a forum for interested students to experience healthy completion and learn valuable skills and trait, such as teamwork and leadership, which are essential for success and may be applied to one' s personal, professional and academic life.

Student-athletes participating in intercollegiate athletics must maintain a healthy GPA or risk losing their position on the team. Interested students may inquire at the athletic department for forms and tryout dates.

Athletic programs offered:

• Cross Country
• Baseball
• Softball
• Soccer
• Basketball Golf

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).