Advertising and Marketing Degree

The advertising and marketing program at Cecil College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maryland colleges that offer advertising and marketing degrees.

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Cecil College

11301 Springfield Rd, Laurel, MD

Cecil College is a public, community college located in Northeast Maryland. Cecil students can choose from an impressive range of academic and career program options without sacrificing the personal attention a medium-sized institution can offer. Small classes make for a more personalized education experience. Students wishing to earn an associate degree and transfer to a four-year school will find what they’re looking for at Cecil, as will the learner who’s seeking the direct path of job-skill certification.

You’ll find clubs and activities in abundance at Cecil College. There’s something for everyone! Choices run the gamut from arts and religion to cheerleading and honors societies. Also, the school Theatre Company and Art Gallery provide many hours of cultural enrichment to CC students.

Cecil College’s tuition rates run thousands of dollars below U.S. college and university average tuition rates, making Cecil a smart choice educationally and financially. The school has an open admissions policy, so students with a high school diploma or GED are encouraged to apply. For more information on the application process, contact the Cecil College admissions office. Your future of success awaits you. So, what are YOU waiting for? Call today!

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Cecil College has offered the following program levels for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $75.26
  • Average Annual Salary: $156540

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).