Advertising and Marketing Degree

The advertising and marketing program at Centralia College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Centralia College (CWU)

400 East University Way, Ellensburg, WA

Centralia College, located in the heart of Centralia, Washington, is situated on a beautiful 30-acre, forest-lined campus. Serving all of Lewis County and the southern half of Thurston County, Centralia College is an excellent place for residents to further their education and prepare for life at a four-year university.

Currently, all of Centralia College’s two-year programs are designed to transfer to any Washington State University. This makes earning an associate’s degree and transferring to a four-year college simple and easy.

For prospective students who are interested in athletics, Centralia College’s sports program will not disappoint. CC offers men’s baseball and basketball, women’s softball, basketball, and volleyball. Centralia College also offers a co-ed golf program.

In the Centralia College Student Services Center, CC offers special services to those students who are disabled, veterans, in need of childcare services, in need of tutoring, an international student, and those who are in need of help with scholarship applications.

The cost to attend Centralia College is $107.00 per credit hour for students who reside in Washington. U.S citizens who do not reside in Washington can attend CC for $120.00 per credit hour. International students may attend for $279.00 per credit hour.

Applications for Centralia College are accepted both online and in-person. CC’s official website has also published all necessary enrollment forms for student’s convenience.

If you want to apply at Centralia College, or want to learn more about the offered programs of study, click here to access the CC official website.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).