Advertising and Marketing Degree

The advertising and marketing program at Chattahoochee Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Chattahoochee Technical College

1269 Barclay Circle, Marietta, GA

Chattahoochee Technical College, located in Marietta, Georgia, was founded in 1963 and is named for the Chattahoochee River that flows nearby. The school has eight campuses total, the result of mergers to consolidate schools in the state and ensure that their direction and funding was properly utilized. Prior to the 2009 merger the school enrolled nearly 6000 students annually, and currently enrolls nearly 12,000.  The school is a member of the Technical College System of Georgia, which manages and maintains technical school located throughout the state with purpose of provide training and education to assist in workforce development. The school is also commonly referred to as CTCT or Chattahoochee Tech.

Academics

Chattahoochee Tech offers a variety of programs primarily aimed at career training and workforce development as its role as a technical school. Students Enrolled in such a program will receive an education and training in a high demand field or industry, particularly burgeoning industries that require specialized skills and labor. Individuals enrolled in a program will receive tradition and practical courses, with practical courses providing in depth training and skill development under the supervision of qualified professionals. Programs may take up to two years to complete and result in an associate degree or certificate that demonstrates competence and prepares students for future employment.

Additionally, student may choose to pursue academic transfer, utilizing their curriculum to earn credits used for transfer to a four year institution upon completion. Such programs take two years to complete, and the school maintains articulation agreements with a number of colleges and universities that allow for ease of transfer and a guarantee of credit recognition. Students who transfer will continue their education at the new school, completing the final two years and earning a bachelor's degree.

Programs offered include:

• Accounting
• Marketing Management
• Nursing
• Cosmetology
• Culinary Arts

Admissions and Financial Aid

CTC is a an open enrollment institution. As such, any individuals that meets the minimum requirements for enrollment (a high school degree or being 18 years of age or older) may enter upon completing the application for admission and paying all fees. Students are also asked to provide previous transcripts and standardized test scores if available, and may be required to take a placement exam prior to registration.  Additionally, participation in orientation and meeting with a counselor are encouraged for new students in order to become familiar with the campus and discuss what options for study are available.

Financial aid is available in the form of loans, grants and scholarships. Aid is typically awarded based on need, and is determined through the completion and submission of the Free Application for Federal Student Aid (FAFSA), the information from which is used by the financial aid department of Chattahoochee Technical College to determine the need and program eligibility of the student when constructing his or her packet. Aid must be reapplied for each academic year and should be completed early in order to ensure funds arrive at the right time.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Chattahoochee Technical College has offered the following program levels for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Atlanta-Sandy Springs-Roswell, GA
  • Total Employment: 5
  • Average Hourly Rate: $64.91
  • Average Annual Salary: $135020

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).