Advertising and Marketing Degree

The advertising and marketing program at City Colleges of Chicago – Harold Washington College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

City Colleges of Chicago – Harold Washington College

7500 S Pulaski Rd, Chicago, IL

City Colleges of Chicago Harold Washington College (HWC) is located in downtown Chicago in the Loop area, and serves the urban higher education needs of its community. With about 9,000 students enrolled per year, HWC offers associate degree credit courses and other certification programs at affordable rates. The college offers 10 associate degree programs and numerous certificate courses, apart from continuing and retraining education opportunities.

Founded as Loop Junior College in 1962, HWC is named after Chicago’s first African-American Mayor. The college was renamed mere weeks after the untimely death of the Mayor, who was a strong advocate of the City Colleges of Chicago. The new facilities were occupied in 1982, two years prior to the renaming.

HWC offers courses in several areas of study, some of which are designed for vocational education and others as a foundation for further study at a four-year college. Offering an A to Z of courses from Afro-American Studies to Zoology, HWC provides for the needs of the community at an affordable price, making it accessible to a large percentage of the Chicago population.

Apart from its core curriculum of general education programs, HWC also has several extracurricular activity options through its many student clubs and organizations. Its focus on diversity can be seen from its ethnicity profile, which shows a near-equal racial distribution across several ethnic groups.

Their safety record, along with their focus on diversity and inclusion, makes it an ideal campus for full-and part-time students to pursue higher education and take advantage of higher paying jobs and better career opportunities.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chicago-Naperville-Arlington Heights, IL Metropolitan Division
  • Total Employment: 7
  • Average Hourly Rate: $58.77
  • Average Annual Salary: $122250
• Gary, IN Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $40.85
  • Average Annual Salary: $84970
• Lake County-Kenosha County, IL-WI Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $65.86
  • Average Annual Salary: $136990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).