Advertising and Marketing Degree

The advertising and marketing program at City Colleges of Chicago – Olive – Harvey College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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City Colleges of Chicago – Olive – Harvey College

1900 W Jackson Blvd, Chicago, IL

With around 5,000 students enrolled in various associate degree and certificate programs, Olive-Harvey College (OHC) offers a cozy atmosphere in the largest of City College campuses in Chicago. At OHC, diversity is an essential component of college life, and it is home to a largely African-American student population.

OHC is competitive educational environment that provides top-notch academic and career-oriented training and certifications, many of which courses can be transferred to some of the best colleges in the United States through a transfer agreement. Conveniently located on the southeast side of Chicago and accessible by public transportation, the campus provides an ideal and affordable option to further your education or pursue a career-enhancing program.

Tuition is in line with other City Colleges, and runs at $5,207 per year. There are various options for financial aid in the form of grants, loans and scholarships. Students can choose from over 200 course options that cover a diverse range of subjects from Public Safety to Humanities to Healthcare and more. Basic, advanced and continuing education certificates are awarded in addition to the core curriculum general education associate degree courses.

Students at OHC can also choose from a variety of student activities organized by the various clubs in the college, including athletics programs for basketball and baseball. A campus library caters to the needs of literary minds and acts as a rich resource of course information. The extracurricular activities are designed to help students engage with their peers and members of the community at large.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chicago-Naperville-Arlington Heights, IL Metropolitan Division
  • Total Employment: 7
  • Average Hourly Rate: $58.77
  • Average Annual Salary: $122250
• Gary, IN Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $40.85
  • Average Annual Salary: $84970
• Lake County-Kenosha County, IL-WI Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $65.86
  • Average Annual Salary: $136990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).