Advertising and Marketing Degree

The advertising and marketing program at City Colleges of Chicago – Wilbur Wright College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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City Colleges of Chicago – Wilbur Wright College

30 E Lake St, Chicago, IL

City Colleges of Chicago (CCC) Wilbur Wright College (also known as Wright College) is part of a group that offers more than 200 different courses and academic programs, a free GED program and free ESL classes for non-English-speaking students. Wright College offers academic curriculums that encompass a wide range of specialty training from Business Management and Information Technology to Humanities and Healthcare.

Accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools, Wright College is one of seven member colleges of the City Colleges of Chicago, and serves over 12,000 enrolled students every year. With annual tuition fees of $5,207, it is one of the most affordable options in the state. Students as well as working professionals can take advantage of the several academic programs that the college offers, and local companies also benefit from the many workforce education solutions provided by them. The college also offers credit-based programs that can be transferred to regular four-year colleges across the state of Illinois.

Wright College boasts a faculty that is almost completely made up of post graduates and PhDs who are friendly and attentive to the needs of the student community. The student body comprises of a largely Hispanic population (>50%). A unique feature of the college is its safety record: there have been no arrests to date for liquor, illegal weapons and drug law violations, and personal crime is also absent.

Wright comes highly recommended as an affordable city college for aspiring students wishing to pursue higher education or equip themselves for profitable vocations.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chicago-Naperville-Arlington Heights, IL Metropolitan Division
  • Total Employment: 7
  • Average Hourly Rate: $58.77
  • Average Annual Salary: $122250
• Gary, IN Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $40.85
  • Average Annual Salary: $84970
• Lake County-Kenosha County, IL-WI Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $65.86
  • Average Annual Salary: $136990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).