Advertising and Marketing Degree

The advertising and marketing program at Clackamas Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oregon colleges that offer advertising and marketing degrees.

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Clackamas Community College

4000 Lancaster Dr NE, Salem, OR

Clackamas Community College, located in Oregon City, Oregon, was founded in 1966 to an initial enrollment of 693 students. The school originally offered courses through Gladstone High School, but was provided a new campus when groundbreaking took place for facilities in 1968. Today the school operates three campuses in widened service area, enrolling over 25,000 students annually. The school is dedicated to providing a quality education for its residents and students, and as such constantly reviews programs and services to ensure they meet the needs of current and future students.

Academics

Clackamas Community College offers a variety of programs, each designed to allow students the choice of which best suits his or her future plans and goals. Career training and technical programs provide education in a high demand field. Students are given the means to develop the skills and abilities necessary to enter the workforce as qualified professionals in their chosen area of study and will receive education and training through classroom and practical courses. Practical courses in particular are important, as they provide a supervised setting within which students perfect methods and techniques required necessary to perform one's duties in a given field.  These programs take between one and two years to complete and result in a certificate or degree that demonstrates competency in the chosen field, which is useful when seeking entry level employment.

Academic transfer programs allow students to complete the first two years of a four year education at CCC, followed by applying to transfer to a four year institution in order to complete the final two years and earn a bachelor's degree. Transfer is made easier for students seeking admission to a public Oregon College or University, though transfer is possible to private and out of state institutions. Students seeking transfer should meet with a counselor to discuss program enrollment and curriculum, particularly for school's requiring specific course loads to be considered for admission.

Programs offered include:

• Accounting
• Marketing
• Dental Assistant
• Nursing
• Early Childhood Education

Admissions and Financial Aid

Clackamas Community College is a public, two year, open enrollment institution that allows any individual that desires to admission to the school to enroll through the completion and submission of the application for admission and payment of all associated fees. Students must also supply test scores and transcripts if available, and may be required to take a placement exam prior to registration. Participation in new student orientation and an appointment with a counselor to discuss goals and program enrollment are also encouraged.

Financial aid is available in the form of loans, grants and scholarships. Students requiring financial assistance must complete the Free Application for Federal Student Aid (FAFSA), the information from which is used by the school to determine the extent of the applicant's financial needs and their aid program eligibility when constructing a financial aid packet. Financial aid must be reapplied for prior to the start of each academic year.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Clackamas Community College has offered the following program levels for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Salem, OR
  • Total Employment: 110
  • Average Hourly Rate: $37.82
  • Average Annual Salary: $78670

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).