Advertising and Marketing Degree

The advertising and marketing program at Cleveland Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

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Cleveland Community College

One University Place, Murfreesboro, NC

Cleveland Community College is a public comprehensive community college at Shelby, Cleveland County, North Carolina. This college is accredited by the Southern Association of Colleges and Schools. Since its inception in 1965, CCC has been providing accessible, quality education and training vital to the needs of the community.

Consistent to its goal to build a better future, CCC provides vast learning opportunities for students to realize their hopes and aspirations. CCC programs and courses are designed to prepare the students for their academic and professional path. 

This college is known for its competitive Allied Health programs including Associate Degree Nursing, Advanced Placement, Radiography, Practical Nursing, Surgical Technology, Medical Assisting, and Phlebotomy. Classes at CCC are small with an 11:1 faculty student ratio allowing more focus on each student.

Transfer programs provide initial credits for transfer to four-year institutions. Conversely, Diploma and Certificate courses equip students with the necessary vocational and technical competence to enter the workforce in the field of science, technology and engineering, among others. 

Through the Blackboard, CCC's course management system, some of the courses are made available online to provide flexibility and meet the diverse needs of the students. Furthermore, in response to the changing business environment, continuing education which includes training programs are also offered to promote continuous skills development and career enhancement. 

To enhance the college experience of the students, resources such as Student Success Center, Learning Center, Fitness Center, Rose Library and Student Clubs are made available on campus.

Registration http://clevelandcc.edu/index.php?page=registration-take-classes

Programs and Courses http://clevelandcc.edu/index.php?page=academics

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).