Advertising and Marketing Degree

The advertising and marketing program at College of Western Idaho prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Mississippi colleges that offer advertising and marketing degrees.

College of Western Idaho

460-B Springridge Rd, Clinton, MS

The College of Western Idaho is a public community college. It offers the skills you need to excel. The college is located in Nampa, Idaho. In-state tuition is $136 per credit. Out of state tuition is $300 per credit.

Courses help to prepare students to transfer to a four year institute or join the workforce. Whatever your goal, the College of Western Idaho is committed to making your educational goals a reality!

Associate degree programs are offered in Administrative Support, Anthropology, Applied Accounting, Auto Body, Auto CAD, Baking and Pastry Arts, Biology, Business, Cisco Networking and Security Technologies, and many other subjects.

The College of Western Idaho is an excellent choice for veterans. A veteran specialist will work with you and welcome you to the school. The college strives to make the transition to college as easy as possible. CWI offers assistants to veterans. The college can help you access your GI benefits.

Flexibility is the result of online courses at the College of Western Idaho. It is difficult to attend school while working and taking care of children. That is why the College of Western Idaho offers online classes. An easy to use management system delivers the online courses. The classes are just as rigorous as on-campus instruction.

You can apply for admission online.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. College of Western Idaho has offered the following degree levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Jackson, MS
  • Total Employment: 200
  • Average Hourly Rate: $40.38
  • Average Annual Salary: $83980

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).