Advertising and Marketing Degree

The advertising and marketing program at CUNY Bronx Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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CUNY Bronx Community College

199 Chambers St, New York, NY

Bronx Community College of the City University of New York, located in Bronx, New York, was founded in 1957 to meet the need of the area. The school was established by groups and individuals in the area that felt the Bronx needed higher education facilities. The school operated from a number of temporary locations until 1973 when it was given the New York University's University Heights Campus, which was sold to the Dormitory Authority of the State of New York due to the threat of bankruptcy. The school overlooks the Harlem River and is situated on 55 acres of land. The school is one of the many schools that comprise the CUNY system, one of the largest education systems in the United States. The school is constantly updating and refining curriculum to remain up to date and better serve the evolving needs of the community.

Academics

Bronx Community College CUNY offers over 40 programs of study that may result in an associate degree or certificate. The programs offered are either academic programs or career and technical programs. Academic programs allow students to complete their freshman and sophomore years at a low cost. Students who complete an academic program will be able to transfer to a four year institution to complete their education at a four year institution. Career and technical programs prepare students for entry into the workforce by providing them with the skills and knowledge necessary to operate as professionals in their field of study. Graduates are able to immediately seek employment at entry level positions. Certificate programs provide an education similar to career and technical program, but generally lack the general education courses in their curriculum, resulting in a short overall program.

Programs offered include:

• Criminal Justice
• Business Administration
• Computer Science
• Accounting
• Automotive Technology

Admissions and Financial Aid

Bronx Community College CUNY has an open enrollment policy allowing any individual who is a high school graduate or GED holder to enter the school by completing the admissions application. Students interested in enrollment must complete the application and provide all pertinent transcripts in order to be admitted. Financial aid is available in the form of loans, grants and work study programs. Students in need of aid must complete the Free Application for Federal Student Aid (FAFSA), the resulting information from which will be used to determine eligibility and awards. Some students may also qualify for scholarships, typically requiring a separate application and often awarded for reasons other than need.

Athletics

Bronx Community College CUNY participates in a number of intercollegiate athletic programs. These programs help provide a healthy atmosphere of competition and allow for the growth of school spirit among students both participating in and watching events. Additionally, such programs help develop skills useful for student in their academic and professional careers. These skills include teamwork, discipline, and healthy habits. Students interested in joining one of the school's intercollegiate teams may attend tryouts, the dates of which are posted every summer for the subsequent year.

Athletic programs at BCC CUNY:

• Baseball (Men Only)
• Basketball
• Cross Country
• Soccer (Men Only)
• Volleyball (Women Only)
• Indoor Track
• Outdoor Track

Clubs and Organizations

A variety of clubs and organizations are available for students to participate in. These clubs allow students with similar interests to meet and discuss their interests. Students are also encouraged to form their own club if their interests are not reflected in the current offering of clubs or organizations. Clubs meet regularly and often hold events, often contributing to the community or participating in organized competitions as outlined by the club's mission. Clubs are also excellent for forming bonds with other individuals that extend beyond the campus, and often well past graduation.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. CUNY Bronx Community College offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).