Advertising and Marketing Degree

The advertising and marketing program at Delta College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Delta College

1127 S Washington St, Royal Oak, MI

Michigan's Delta College prides itself as being among the best community colleges in the country. From serving less than 2,000 students when they first started in 1961, Delta's main campus now sits on more than 600 acres in Bay County, with smaller locations in Midland (Midland Center), Saginaw (Ricker Center), and Bay City (Planetarium and Learning Center). As of 2012, annual enrollment has reached around 17,000; at least 70% of whom are assisted financially in various forms. The college's faculty boasts of over 200 full-time members, contributing to the over 1,000 employee count.

Delta's academic programs are distributed among the following divisions: English, Math, Science, Social Science, Health and Wellness, Humanities, Business and Information Technology, as well as Technical Trades and Manufacturing. Continuing Education, Career Training, Professional Development, and other courses under similar tracks are administered via the college's LifeLong Learning service. High school students who are at least 14 years of age and are able to perform well on the COMPASS Assessment Test are allowed to pursue special or dual enrollment status, pending a committee interview for admission.

The average tuition cost at Delta is about $3,000 per year and is among the lowest throughout the state. Almost $40 million of the college's yearly resources go to helping students acquire monetary help. Apart from the usual roster of financial subsidies, payment plans at zero interest rates are another option. There are also work-study arrangements both within and outside the campus.

Sports and athletics also form an important part of Delta's entire history. The Delta College Pioneers participate in competitions in basketball, soccer, golf, softball, and baseball. Scholarships for talented athletes are also awarded.  See a tour of the campus by clicking here and get to know Delta College.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Delta College offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Detroit-Dearborn-Livonia, MI Metropolitan Division
  • Total Employment: 920
  • Average Hourly Rate: $71.40
  • Average Annual Salary: $148500

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).