Advertising and Marketing Degree

The advertising and marketing program at Dixie State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Utah colleges that offer advertising and marketing degrees.

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Dixie State University (DSU)

550 E 300 S, Kaysville, UT

Not only is Dixie State University in St. George Utah visually stunning, with its incredible surrounding landscapes, but prospective students will no doubt enjoy its parks, fountains and statues all located on campus. DSU has much to offer, and this includes a quality education at low tuition costs.

DSU offers many programs of study, where students can explore their School of Fine Arts, School of Education, Business and Communication, Humanities, Health Sciences and their School of Science and Technology. At Dixie State, students can pursue their Associate Degree and Bachelors.

In state students can expect to pay just under $9500 for yearly tuition costs; out of state students will pay a little over $19000 per year. Financial aid is available with more than 87% of students receiving aid to attend. Federal grants and scholarships are also available at DSU. DSU also provides student housing at very affordable rates.

DSU is considered a medium sized campus and there are currently over 8500 students enrolled. With several student activities available, including several clubs, sporting activities and even study groups, students who attend DSU will find no shortage of social activity.

Dixie State University provides some of the best on campus resources for its students, providing tutoring, and several student centers that fit the needs of many. This includes a Health and Wellness center, Disability resources center, and a Multicultural center as well.  All of this combined makes Dixie State University an incredible option for consideration.

For more information on DSU, please visit their website or quickly collect admissions information with a simply request here.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Dixie State University has offered the following academic levels for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Ogden-Clearfield, UT
  • Total Employment: 130
  • Average Hourly Rate: $47.78
  • Average Annual Salary: $99380

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).