Advertising and Marketing Degree

The advertising and marketing program at Eastern Idaho Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Idaho colleges that offer advertising and marketing degrees.

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Eastern Idaho Technical College (EITC)

1910 University Dr, Boise, ID

Found in the burgeoning town of Idaho Falls, Eastern Idaho Technical College is a technical college that has multiple accreditations from important industries. As a regional college, Eastern Idaho Technical College has an enrollment of 1,607. It is an attractive option for many career oriented students because it’s in state and out of state price tag are exactly the same: In 2012, both in and out of state tuition were listed at $2,038. As a public institution with two year degree offerings and a number of certification options, Eastern Idaho Technical College is a very attractive option for technical and trade students in the region.

Eastern Idaho Technical College offers students the opportunity to learn about the latest cutting edge technologies and training through classroom experiences and valuable resume builders such as externships. Programs such as Computer Networking, Dental Assisting, Registered Nursing, Automotive Tech, and Web Development are all popular, and in their respective industries they are all growing fields that offer students the opportunity to grow and get a great job after graduation.

Eastern Idaho Technical College also provides professional development courses for students who are not interested in the traditional two year associate’s degree. For students who aren’t sure what direction they want to take, the college has a Counseling and Advising Department that advises students from admissions all the way through graduation on what career paths they have available to them and what choices they should make.

For those interested in Eastern Idaho Technical College, you need $10 for the application fee, as well as a high school diploma or a GED equivalent. As a cheap college with a number of programs and externships available, it is an attractive option in an increasingly trade and skill demanding based economy.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Eastern Idaho Technical College has offered the following degree levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Boise City, ID
  • Total Employment: 500
  • Average Hourly Rate: $60.19
  • Average Annual Salary: $125190

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).