Advertising and Marketing Degree

The advertising and marketing program at Edison State Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Edison State Community College

Also known as Edison Community College

100 West College Street, Granville, OH

Edison State Community College is located on 131 acres in Piqua, Ohio. Offering more than 30 degree options, they also one-year and certifications in Nursing, Manufacturing, Physical Therapist Assistant, Engineering, Liberal Arts, Business, Science, and Math. Edison offers five different types of degrees, two of which are designed for transferring to a four-year college or university, and three prepare graduates for immediate employment.

Available Degrees:

• Associate of Arts Degree (AA) – Guarantee of Transfer Credit
• Associate of Science Degree (AS) – Guarantee of Transfer Credit
• Associate of Applied Business Degree (AAB)
• Associate of Applied Science Degree (AAS)
• Associate of Technical Study Degree

Edison Students have transferred to many four-year colleges and universities from coast to coast, including most public colleges in Ohio. To see a list of universities that recent Edison graduates have transferred to visit the Academics: Everything You Need to Know page (http://catalog.edisonohio.edu/content.php?catoid=15&navoid=955)

Edison Community College’s Career Advisors will help you identify a career and education that’s right for you—they will also provide help with resumes, cover letters, and interviewing skills. Other student services include providing a faculty advisor and access to the Advising Resource Center (ARC), learning assistance services and eTutoring, health services, and childcare.

Detailed tuition information is available on Edison Community College’s Website (http://www.edisonohio.edu/index.php?page=cost)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Edison State Community College has offered the following programs for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Columbus, OH
  • Total Employment: 1
  • Average Hourly Rate: $65.49
  • Average Annual Salary: $136220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).