Advertising and Marketing Degree

The advertising and marketing program at Estrella Mountain Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other California colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Estrella Mountain Community College

Also known as AIMC Berkeley

2550 Shattuck Avenue, Berkeley, CA

Estrella Mountain Community College, located in Avondale, Arizona, was founded in 1992.  EMCC was founded to create a place that reflects the historical and social values of the surrounding communities. The school provides a modern campus upon which a high quality education is bestowed upon over 15,000 students a year.

The school operates several centers throughout its service area to extend education and career training opportunities to various communities. Estrella is located in the fastest growing area in the state, and has master-planned its growth to be able to accommodate over 40,000 students a year in the coming years. Estrella Mountain Community College is one of ten such schools in the Maricopa County Community College District, and it is the also the most recent one to be established.

Academics

Estrella Mountain Community College offers students a multitude of programs to choose from, ensuring that a student will be able to pursue his or her interests when considering their academic or career future. Academic transfer programs allow students to pursue a bachelor's degree at a four year institution after completing their freshman and sophomore years at EMCC at a low cost.

Once the two years are completed, students may apply for transfer to the four year institution or institutions of their choosing and if accepted continue their education there. Career programs provide students with a certificate or associate degree, which signifies that the student has learned the skills and knowledge necessary to operate in a professional environment related to their field of study. Graduates will be immediately eligible for work in entry level positions.

Programs offered include:

• Accounting
• Nursing
• Culinary Studies
• Medical Assistant
• Creative Writing

Additionally, courses maybe taken as noncredit, allowing individuals to participate in a  class environment for personal interest or growth without the need to produce homework, take exams, or write essays.

Admissions and Financial Aid

As an open enrollment institution all students who apply are eligible for admissions at Estrella Mountain Community College. Students interested in attending this school must supply their residency status to determine tuition and choose their program in order to start the registration process. Students may also be asked to provide standardized test scores and pertinent transcripts.

Financial aid is available in the form of loans, grants, scholarships and work study programs. Students in need of financial aid must complete and submit a Free Application for Federal Student Aid (FAFSA) which will be used to determine need, eligibility and awards. Students will have to submit a new FAFSA every year of attendance in order to receive financial aid from the school.

Athletics

EMCC participates in intercollegiate athletics through its cross country and golf programs available to both men and women. The school competes in the Arizona Community College Athletic Conference. Athletic programs are beneficial for students who wish to pursue both academic and athletic success, as it allows an opportunity to grow and develop skills that are useful in both a school and work environment; skill such as teamwork, discipline and good health. Students may contact the athletic department to submit their interest form.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Oakland-Hayward-Berkeley, CA Metropolitan Division
  • Total Employment: 2
  • Average Hourly Rate: $79.92
  • Average Annual Salary: $166240
• San Francisco-Redwood City-South San Francisco, CA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $89.58
  • Average Annual Salary: $186320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).