Advertising and Marketing Degree

The advertising and marketing program at Florida State College at Jacksonville prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Florida State College at Jacksonville

777 Glades Rd, Administration Bldg., Room 339, Boca Raton, FL

Florida Community College at Jacksonville has changed its name to Florida State College at Jacksonville (FSCJ). Updated information about FSCJ may be found at www.fscj.edu.  FSCJ offers more than 200 academic degree programs at the associate's and bachelor's degree levels.  The College also offers technical certificates, and many programs may be completed through online courses, evening classes and accelerated learning.  FSCJ has several campuses and centers located throughout Duval and Nassau counties in Florida.

History

The Florida State College at Jacksonville was established in 1965 as "Florida Junior College at Jacksonville (FJC).  Its first students enrolled in 1966.  In 1969, FJC received full (associate's level) accreditation from the Southern Association of Colleges and Schools. In 1970, the college established its permanent campus, called "North Campus."

In 1986, Florida Junior College at Jacksonville changed its name to Florida Community College at Jacksonville. In 2007, it received accreditation to offer its first bachelor's degree.  By 2008, the college was offering four different bachelor's degree programs. In 2009, the name was officially changed to Florida State College at Jacksonville (FSCJ).

Academics

The academic calendar for Florida State College at Jacksonville follows the semester format, with fall, spring and summer "terms" of 16 weeks each.

Colleges and Schools

Florida State College at Jacksonville has 11 schools of learning:

• Aerospace
• Arts and Sciences
• Business
• Construction, Industrial and Architectural Technologies
• Culinary Arts and Hospitality
• Digital Media and Entertainment Technology
• Education
• Health Sciences
• Information Technology
• Public Safety
• Transportation and Logistics

Student Life

The Student Life and Leadership Development centers at each of Florida State College at Jacksonville's locations provide students with comfortable gathering places for study and recreation, meeting rooms, information about student services or how to get involved in student government, clubs and organizations. There are also opportunities to volunteer for community service or participate in intramural sports, recreational tournaments, drama, performance groups, Brain Bowl, math, music, photography, and more.  Each campus offers its own selection of groups, events and activities, so students are advised to contact the appropriate advisor at their location.

Students can also get discounts to attend music and theatre performances, guest lectures, art exhibits and other cultural events.

The student newspaper and the arts magazine called "The Experience" are other opportunities for student involvement, and may offer academic credit for participation.

Athletics

Students of all the FSCJ campuses and locations are eligible to participate in the college's intercollegiate athletics program.  South Campus is the location for men's and women's basketball, women's tennis and volleyball.  North campus is the location for men's baseball and women's softball.  Students wishing to participate should contact the Director of Athletics.

Men's Sports:

• Baseball
• Basketball

Women's Sports:

• Basketball
• Softball
• Tennis
• Volleyball

Satellite Campuses and Centers

Florida State College at Jacksonville has campuses and centers located throughout Duval and Nassau counties. All campuses offer the courses required to earn an associate's degree for transfer to a four-year university.  FSCJ also offers bachelor's degrees courses at multiple campuses. The core courses for many degree programs are available only at specific FSCJ locations, so students should confirm that all the classes for their program are available at the campus of their choice.  All locations are in Jacksonville, with the exception of the Betty P. Cook Nassau Center, which is in Yulee, Florida.

• Downtown Campus
• Kent Campus
• North Campus
• Open Campus
• South Campus
• Administrative Offices
• Advanced Technology Center
• Betty P. Cook Nassau Center
• Cecil Center
• Deerwood Center
• Urban Resource Center

Community Life

The Jacksonville, Florida community has many things to offer and, in turn, has diverse needs. FSCJ offers continuing education in recreational and vocational areas to the community, with a special focus on helping new immigrants learn English.  The following community services are offered through FSCJ:

• Continuing Education
• Outdoor Education Center
• Center for Lifelong Learning
• First Coast Community Music School
• Prosperity Scholarship Fund
• Adults with Disabilities
• Independent Living for Adult Blind
• Military Education Institute
• Rosanne R. Hartwell Women's Center
• English for Speakers of Other Languages
• Television Cablecast

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).