Advertising and Marketing Degree

The advertising and marketing program at Fox Valley Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Fox Valley Technical College

1000 Edgewood College Drive, Madison, WI

Established in 1912, the Fox Valley Technical College has a humble beginning as a city vocational school that serves the cities of Appleton, Kaukauna, Menasha and Oshkosh in Wisconsin. It was only in 1972 when the first FVTC campus was opened in Bluemound Drive in Grand Chute. Currently, there are more than 200 hundred courses offered in FVTC from agriculture,  aviation, business, information technology, healthcare, electronics, human services, manufacturing and public safety. Aside from teaching college students, FVTC is also active in providing refresher training courses to local employers in Wisconsin.

While the courses offered in FVTC are enough to draw in a lot of students, it is perhaps the tuition fee of the school that makes it appealing to students.  For this Academic Year (2013), Wisconsin residents are required to pay only $138 per credit while out-of-state pay $199 per credit. However, additional costs are still not included such as student insurance, books and application fees.

With its more than a hundred years of service, the Fox Valley Technical College does not falter in providing high quality education as well as training to students and skilled workforce in the local market scene.

Lastly, those who want to transfer to another university to take a four-year course can easily transfer to any of the following schools below as long as the student has met the general transfer requirements:

• Bellevue University
• Cardinal Stritch University
• Herzing University
• Northern Michigan University 
• UW-Green Bay

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Fox Valley Technical College has offered the following academic levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Madison, WI
  • Total Employment: 590
  • Average Hourly Rate: $54.07
  • Average Annual Salary: $112460

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).