Advertising and Marketing Degree

The advertising and marketing program at Garden City Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kansas colleges that offer advertising and marketing degrees.

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Garden City Community College (FSCC)

2108 S Horton, Fort Scott, KS

In 1919, Garden City Community College opened its doors to meet the post-secondary needs of its local community. Nearly a hundred years later, it still stands as a bastion of higher learning on the Kansas landscape. A member of the Kansas Jayhawks Community College Conference, GCCC offers a variety of “Broncbuster” and “Lady Broncbuster” sports programs.

Garden City is known for its accredited nursing program. The school also offers associate degrees according to academic divisions and course certification in various disciplines, including business, cosmetology, and criminal justice. And the school’s continuing education program has adult education classes and community education.

With residence halls and a notable athletics division, GCCC outshines many other public community colleges. Students who live on campus are able to enjoy a total college experience without traveling far from home or paying “the big bucks” the same experience would cost at a larger institution. With its proven record, prestigious athletics, and very affordable tuition, Garden city is a great place to start your post-secondary education!

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. FSCC has offered the following programs for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).