Advertising and Marketing Degree

The advertising and marketing program at GateWay Community College – Phoenix prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Arizona colleges that offer advertising and marketing degrees.

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GateWay Community College – Phoenix

108 N. 40th Street, Phoenix, AZ

Gateway Community College, located in Phoenix, Arizona, was founded in 1968 and began operations in a shoe department of a department store. Lectures were given in movie theaters, mannequins replaced by desks; until over time the school expanded and moved, growing into a highly respected institution that was first among Arizona's schools to, among other things, install a computer. Since its inception, Gateway Community College has sought to be on the cutting edge of education and technology. The school currently enrolls over 16,000 students.

Academics

Gateway Community College offers over 125 programs of study. As a public 2 year institution, the school provides vocational and career training alongside transfer programs and opportunities to four year institutions. The school maintains a high academic standard for all its students and assists these same students in achieving their personal, career, and educational goals.

Programs offered include:

• Archaeology
• Psychology
• Accounting
• Industrial Design Technology
• Diagnostic Medical Sonography
• Registered Nursing

Admissions and Financial Aid

Students wishing to enroll at GCC must register for a MEID through the states my.maricopa.edu website. Once an account is opened, an email address will be given, and all business with the school including admissions and financial aid will operate through this service. Once the application process is completed, students will need to take a placement test and meet with an academic advisor to review programs and course enrollment.  A variety of financial aid options are available to students. TO determine eligibility and the right financial aid awards, speak to a financial aid counselor and apply.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Phoenix-Mesa-Scottsdale, AZ
  • Total Employment: 2
  • Average Hourly Rate: $57.96
  • Average Annual Salary: $120560

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).