Advertising and Marketing Degree

The advertising and marketing program at Gateway Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Gateway Technical College (FVTC)

1825 N Bluemound Dr, Appleton, WI

Gateway Technical College, which is located in Kenosha, Wisconsin, has a student population of around 9,000. The Midwest school provides programs in a wide variety of subjects, including some of the following areas:

• Accounting
• Airline Pilot
• Applied Horticulture
• Automotive Engineering
• Secretarial Science
• Biotechnology
• Barbering
• CAD/CADD Drafting
• Carpentry
• Building and Property Maintenance
• Civil Engineering
• Business Administration
• Early Childhood Education/Teaching
• Diesel Mechanics
• Nursing
• Surgical Technology
• Radio and Television Broadcasting
• Sign Language Translation

The most popular study areas include engineering, the health professions, business management, security and protective services, and computer and information sciences.

The tuition rate for in-state students at the college is currently $122.20 per credit hour. Out-of-state students pay $183.30 per credit hour.

The Step Up program at the college provides career development assistance for students to map out their educational and employment goals. Students are also given details on STEM curriculums involving the areas of science, technology, engineering, and math. The Step Up program encourages job readiness by providing resume writing assistance and programs that cover job interviewing skills. Placement assistance is offered as well.

The college, which is located at 3520 30^th Avenue in Kenosha, can be contacted toll-free at 800-353-3151.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Gateway Technical College offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Appleton, WI
  • Total Employment: 170
  • Average Hourly Rate: $55.32
  • Average Annual Salary: $115070

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).