Advertising and Marketing Degree

The advertising and marketing program at Glen Oaks Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Glen Oaks Community College (GOCC)

3214 Flushing Road, Flint, MI

Glen Oaks Community College, located in Centreville, Michigan, was founded in 1965 and serves the residents of Saint Joseph County. The school's land was donated by Nora Hagen, who was among the last surviving members of her family. The land was once a in the familial farm, though the years had resulted in the death of her parents, sister  and her brother in law and left her alone with the property. The school provides activities outside of the classroom, such as clubs, organizations and athletics in order to meet the interests and needs of its students.

Academics

Glen Oaks Community College offers a number of programs that provide students with academic transfer opportunities or assist in the development of skills useful in career building through technical programs. Students pursuing academic transfer will take on a curriculum that fulfills the first two years of a four year education. Upon completion, students will choose a school or schools they wish to transfer to and begin the application process, and upon admission complete the final two years and earn their bachelor's degree. Students pursuing career or technical training will receive an education in the chosen industry or field that allows for a long term career and entry into the workforce as a qualified professional. Programs take between one and two years to complete and result in a degree or certificate upon completion.

Programs offered:

• Accounting
• General Studies
• Phlebotomy
• Medical Assistant
• Practical Nurse

Admissions and Financial Aid

Glen Oaks Community College is an open enrollment institution, and as such it allows any individual to enroll if they meet the minimum requirements, complete an application, pay all fees and supply previous transcripts. Students may also be asked to take a placement exam prior to registration and are encouraged to participate in new student orientation and meet with a counselor prior to their first semester. Financial aid is available in the form of loans, grants and scholarships and awarded based on need as determined through the information provided on a student's Free Application for Federal Student Aid (FAFSA).

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. GOCC offers a less than two-year award program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Flint, MI
  • Total Employment: 40
  • Average Hourly Rate: $51.67
  • Average Annual Salary: $107470

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).