Advertising and Marketing Degree

The advertising and marketing program at Grand Rapids Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Grand Rapids Community College

1001 E Beltline Ave NE, Grand Rapids, MI

Grand Rapids Community College is located in Grand Rapids, Michigan. The school operates several campuses and houses several departments. GRCC provides its students with quality education and support, ensuring that both the student's and the school's goals are met. GRCC maintains this quality through an exceptional faculty and continual development of programs and services.  View the Campus Map and Take a virtual campus tour of the school today.

Academics

Grand Rapids Community College provides a bevy of educational opportunities to aspiring students. Working with four year institutions, GRCC works to make the transition from 2 year to 4 year institutions seamless. Through its workforce development program, the school works to provide the skills necessary for individuals to enter the workforce as skilled and educated laborers. Adult education courses provide individuals the opportunity to return o school and continuing education courses provide professionals with ability to maintain and upgrade their skill sets.

Programs offered include:

• Business Administration
• Culinary Arts
• Criminal Justice
• Psychology
• Automotive Technology
• Occupational Therapy Assistant

Admissions and Financial Aid

Students wishing to enroll at Grand Rapids Community College must complete the online application and submit all relevant transcripts along with ACT scores. Once completed student must take a placement exam to determine which courses need to be taken. Students in need of financial aid must complete and submit the Free Application for Federal Student Aid (FAFSA). Once completed the office of financial aid will assist in determining which financial aid options the individual student is eligible for. Further inquiries regarding financial aid can be answered through the financial aid office.

Athletics

The Grand Rapids CC Raiders participate is a member of the NJCAA and the MCCAA (Michigan Community College Athletic Association). The school has won over 70 MCCAA titles and has one the MCCAA All Sport trophy 12 times. Additionally the raiders have won several NJCAA titles and competitions.

Sports programs:

• Basketball
• Baseball/Softball
• Football
• Golf
• Volleyball
• Tennis

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Grand Rapids-Wyoming, MI
  • Total Employment: 670
  • Average Hourly Rate: $46.26
  • Average Annual Salary: $96220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).