Advertising and Marketing Degree

The advertising and marketing program at Great Bay Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Hampshire colleges that offer advertising and marketing degrees.

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Great Bay Community College

505 Amherst St, Nashua, NH

Great Bay Community College, located in Portsmouth, New Hampshire began in 1945 as part of a state initiative to fill the need for trade schools, particularly for veterans returning from World War II. Over the years the focus and name of the school have changed, though not the desire to provide quality education to its service community.

GBCC has added locations and programs over time. The school officially became known as Great Bay Community College in 2008 and moved to a renovated Portsmouth Campus in 2009.

Academics

Great Bay Community College offers a variety of courses the result in certificates or degrees. The school has exceptional vocational and technical certificate programs and well as programs designed for assistance in transferring to a four year institution.

Programs offered include:

• Accounting
• Hospitality Management
• Criminal Justice
• Liberal Arts
• Hotel and Restaurant Management
• Massage Therapy
• Biotechnology

Admissions and Financial Aid

Students interested in enrolling at GBCC should complete and submit the application along with all relevant transcripts. Once submitted, students will be asked to place a tuition deposit. During this time students will take a placement exam and meet with a counselor to discuss program availability and goals. Once completed students will complete the registration form and begin their education at GBCC.

Financial aid is available to eligible students. Eligibility is determined through the Free Application for Federal Student Aid (FAFSA) which should be completed and submitted prior to the posted deadline. Various federal and state aid is available and a financial aid counselor will assist in determining which form aid is right for each individual.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Great Bay Community College has offered the following program levels for students:

• Less Than One Year Certificate
• Associate's Degree

Students by Academic Level (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).