Advertising and Marketing Degree

The advertising and marketing program at Green River Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Green River Community College (GRC)

1620 Edward P Smith Drive, Aberdeen, WA

Green River Community College, whose main campus is located in Auburn, Washington, has several campuses located across the surrounding communities of Kent, and Enumclaw.

GRCC offers lots of interesting extra-curricular activities for its students. Not only is there an active student government, but also a two student run-radio stations, a theater, many on-campus concerts and entertainment, and an art gallery.

While GRCC offers lots of transferable 2-year degrees, they also offer extensive amounts of career training and technical programs to help augment already existing careers. GRCC is fully accredited and is partnered with state universities to ensure the transfer of any completed two-year degrees.

Athletics are also a big part of Green River Community College. GRCC offers men’s basketball, baseball, cross country, golf, and track & field. They also offer women’s basketball, cross country, fast pitch softball, golf, soccer, volleyball, track & field. In addition to many sports teams, the Green River Community College Gators also offers cheerleading.

The cost to attend Green River Community College is $107.00 per credit hour for in-state students. Out-of-state residents can attend Green River Community College for $120.00 per credit hour. GRCC also accepts international students at a rate of $279.00 per credit hour.

Applications for Green River Community College can be completed online or in-person. GRCC offers a flexible payment plan for students who may need to make tuition payments. Tuition in full can be paid online or in-person on any GRCC campus.

If you are interested in applying at Green River Community college, or if you want to learn more about this school, click here to access the GRCC official website.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. GRC has offered the following programs for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).