Advertising and Marketing Degree

The advertising and marketing program at Hagerstown Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maryland colleges that offer advertising and marketing degrees.

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Hagerstown Community College

11400 Robinwood Dr, Hagerstown, MD

With a history beginning in 1946, the Hagerstown Community College (HCC) holds the distinction of being the first of its kind throughout the state of Maryland. Since its founding, HCC has endeavored to provide a venue for excellent educational opportunities in collaboration with the community it serves. The college's main campus now sprawls over 300 acres and is home to at least 4,500 students (as of 2012).

Academic programs are divided into several divisions which include Mathematics and Science, Nursing, English and Humanities, Developmental Education, Behavioral and Social Sciences, Technology and Computer Studies, and Nursing. Certification programs such as those for Commercial Transportation Administration and Management are also offered. Adults looking to be trained for various job skills may join the Job Training Student Resources Program.

High school students who are at least 16 years of age with excellent credentials may be admitted to HCC's Early Support for Students Entering College Education (ESSENCE) Program. Whether from local public or private high schools, students may set their sights on earning college credits and even qualify for financial assistance in doing so. This program is also open for home-schooled individuals.

While most classes are taken on campus, opportunities for night study and online learning are also provided for. These allow students who need to work and study at the same time to still successfully pursue their educational goals. Those who choose to major in Science, Technology, Engineering, and Math (STEM) programs may be granted additional financial assistance of up to $2,500 each semester via S-STEM scholarships.

Athletic programs are accommodated in the 5,000 capacity Athletic, Recreation, and Community Center (ARCC) which also serves as home to the college's Hawks teams for Track and Field, Softball, and Baseball, among others. The ARCC began operations in 1988 and has since become a venue for sporting and various social events for the college and the community as well.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Hagerstown Community College offers a less than one year certificate program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Hagerstown-Martinsburg, MD-WV
  • Total Employment: 160
  • Average Hourly Rate: $41.32
  • Average Annual Salary: $85940

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).