Advertising and Marketing Degree

The advertising and marketing program at Harford Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maryland colleges that offer advertising and marketing degrees.

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Harford Community College

11400 Robinwood Dr, Hagerstown, MD

Harford Community College (HCC) is located near Bel Air, Maryland. With almost 10,000 students taking credited courses and 13,000 taking noncredit courses in 2013, HCC has over 1000 full-time and part-time faculty and staff.

Mission Statement:

Harford Community College provides accessible, innovative learner-centered education opportunities. As an open-access institution, the College promotes graduation, transfer, individual goal attainment, and career and workforce development. The College fosters lifelong learning, global awareness, and social and cultural enrichment.

Academic Divisions:

• Behavioral & Social Sciences
• Business, Computing & Applied Technology
• Educational & Transitional Studies
• Humanities
• Nursing & Allied Health Professions
• Science, Technology Engineering & Math
• Visual, Performing & Applied Arts

HCC has a check sheet for students transferring from other schools—for full details check the transfer student page on their websites (http://www.harford.edu/admissions/transfer-students.aspx)

Free tutoring services are offered for most courses for HCC students—over 45 part-time student and professional tutors. Other student services include access to Career Services, Student Intervention Services, Computer and Technology Center, Library, Athletics, and Recreational Activities.

Tuition:

• Residents of Harford County: $92 per credit hour.
• Residents of Maryland-Outside of Harford County: $179 per credit hour.
• Non-residents of Maryland/Out-of-Country Residents: $266 per credit hour.

Additional fees include: Consolidated Services, Exams, and Registration.

Apply Online (http://www.harford.edu/admissions/apply-now.aspx)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Harford Community College has offered the following program levels for students:

• Less Than One Year Certificate
• Less Than Two-Year Award

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Hagerstown-Martinsburg, MD-WV
  • Total Employment: 160
  • Average Hourly Rate: $41.32
  • Average Annual Salary: $85940

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).