Advertising and Marketing Degree

The advertising and marketing program at Hawaii Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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Hawaii Community College (Hawaii CC)

7390 West Flagler Street, Miami, FL

The Hawaii Community College uniquely embraces the concept of traditional Kauhale – a Hawaiian village. With its mission to spread quality education and, at the same time, retaining  the traditions of the island, the Hawaii Community College  aims to promote success to the students by seeking excellence all throughout.

Also known as HawaiiCC, the Hawaii Community College was founded in 1941 and was first named as Hawaii Vocational School and started out teaching to produce highly skilled workforce. It was during 1970 when HawaiiCC started adding college degrees to their programs. Today, HawaiiCC teaches different degrees from different disciplines like agriculture, engineering, business, education, information technology and healthcare. The school also offers technical programs like culinary arts and carpentry to name a few.

The tuition fee rate is charged depending on the credit hours carried by the student. For Hawaiian residents, the tuition fee rate is $106 while non-residents incur more at $304. When it comes to transfer options, students from HawaiiCC can enjoy transferring to local schools without any difficulty as students can take advantage of the Hawaii Transfer Curriculum. On the other hand, for those who want to transfer to mainland US, the school has a transfer student agreement with Oregon State University where student’s units can be easily credited.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Hawaii CC has offered the following academic levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).