Advertising and Marketing Degree

The advertising and marketing program at Houston Community College System prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Houston Community College System (UHCL)

2700 Bay Area Blvd, Houston, TX

Houston Community College System is a community college system in Texas that has community colleges in Houston, Stafford and Missouri City. The official territory is with the following school districts:

• Alief Independent School District
• Houston Independent School District
• Katy Independent School District
• North Forest Independent School District
• Spring Branch Independent School District
• Stafford Municipal School District
• Fort Bend Independent School District, but only the portion located in Missouri City.

Cities

Houston Community College System includes the entirety of the following cities:

• Hedwig Village
• Helshire Village
• Bunker Hill Village
• Katy
• Hunter's Creek Village
• Piney Point Village
• Missouri City
• Stafford
• Spring Valley Village

The Houston Community College System includes portions of:

• Jacinto City
• Pearland
• Houston

History

Houston Community College System was established in 1971. At that time it was under the wing of Houston Independent School District and used their campuses for evening and weekend classes. In 1997, Houston Community College System started transferring its operations to community college district operated campuses in its service area.

Colleges

Colleges included in the Houston Community College System  are:

• Central College
• Coleman Colleges of Health Sciences
• Northwest College
• Northeast College
• Southwest College
• Southeast College

Media

Houston Community College Television is operated by Houston Community College System. It is known as HCCTV and is aired on the following channels:

• Cebridge Channel 20
• Comcast Channel 19
• Phonoscope Channel 77
• TV Max Channel 97

HCCTV is also streamed over the Internet. It was founded in 1994.

Academics

There are a wide range of programs and areas of study within the Houston Community College System, including, but not limited to:

• Accounting
• Business
• Cosmetology
• Computer Science
• Criminal Justice and Law Enforcement
• Culinary Arts
• Education and Teaching
• Graphic Design
• Health and Medical Science
• Legal Assistant
• Nursing
• Mental and Social Health Sciences
• Technology

Community Life

If you enjoy nightlife, you can find it in Houston. Check out the neighborhood bars and pubs or visit Blancos to experience a real Texas honky tonk. For a romantic night on the town, La Carafe is the place to go.

If you like to dance, there are a variety of choices, including Eddie's Country Ballroom, South Beach and the Tropicana Nite Club.

Houston is home to a wide variety of museums and historic buildings. Be sure to visit Space Center Houston or Houston Museum of Natural Science. Both are spectacular.

Take in an Astro's game at Minute Maid Stadium or drop by Hermann Park, where you can have a picnic, ride a miniature train, rent paddle boats, run, jog, visit the zoo or just relax and enjoy the scenery.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UHCL has offered the following program levels for students:

• Less Than One Year Certificate
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Houston-The Woodlands-Sugar Land, TX
  • Total Employment: 2
  • Average Hourly Rate: $78.07
  • Average Annual Salary: $162390

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).