Advertising and Marketing Degree

The advertising and marketing program at Indian River State College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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Indian River State College

2370 34th Street North, St. Petersburg, FL

Indian River State College, located in Fort Pierce, Florida, is one of Florida's many public institutions. The school was established in 1959 as Indian River Junior College, and renamed Indian River Community College in 1970 to better reflect the school's offerings. The school once again changed its name, this time to its current, once it began offering bachelor degrees as part of its curriculum. The school serves several areas through branch campuses and online courses. ISRC works to strengthen the communities it serves, offering a diverse curriculum to fill the needs of the community, and evolving along with those needs.

Academics

IRSC offers a number of different programs that result in either a bachelor or associate degree or certificate. Originally, the school provided a two year education as a community college, but with the introduction of nine bachelor degree programs, with the planned addition of more programs in the future, the school has expanded its educational role within Florida's public post-secondary institutions. Students may earn certificates or associate degrees that provide career training, allowing for employment immediately after graduation. Two year transfer programs may be taken, allowing for transfer into a four year program with the first two years already completed.

Programs offered include:

• Accounting
• Air Conditioning, Refrigeration and Heating Systems Technology
• Business Administration
• Cosmetology
• Graphic Design

Admissions and Financial Aid

Students interested in enrolling at Indian River State College must submit a completed application along with their high school transcripts or GED test transcripts. Applications should be turned in as early as possible to guarantee a spot. Individuals entering a bachelor's program may be required to provide additional material and meet certain admission requirements prior to acceptance. Financial Aid is available to eligible students. Students in need of aid may visit the office of financial aid for assistance in the application process. Once applied, eligibility and awards will be determined and disbursed.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Indian River State College has offered the following program levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Tampa-St. Petersburg-Clearwater, FL
  • Total Employment: 1
  • Average Hourly Rate: $57.69
  • Average Annual Salary: $119990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).